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CYS Production Process

Choose Your Shoes approached us to create a video to illustrate their production process. This unique process was something the client wanted to showcase at the OTworld event in Leipzig.
The challenge was to create an interesting style in both animation and esthetics that fit the CYS brand.
By combining a realistic rendering style with an animation style that is a bit exaggerated, the video attracts the attention of the viewer and keeps it focused on the production process.
The video was part of the CYS exhibition stand and therefor we created a loop that could be played endlessly.

 



Client: Choose Your Shoes
Animation & Concept: Ton Mikkers


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